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  2. Use Case
  3. How a Cloud‑Native Endpoint‑Security Vendor Earned “Customers’ Choice” Status in < 30 Days—and Hit 4.8★ with 99 % Willingness to Recommend

How a Cloud‑Native Endpoint‑Security Vendor Earned “Customers’ Choice” Status in < 30 Days—and Hit 4.8★ with 99 % Willingness to Recommend

 

Snapshot

  • 4.8 / 5.0 overall rating and 4.9 / 5 product‑capabilities score on Gartner Peer Insights.

  • 99 % “Willingness to Recommend” from 524 verified reviews (April 2024 dataset). 

  • Recognised as a Customers’ Choice in Gartner’s Voice of the Customer – Endpoint Protection Platforms—one of just six vendors to earn the badge. 

  • Parallel proof on G2: 4.6★ across 69 cloud‑security reviews. (g2.com)

The Challenge

With its IPO road‑show looming, the company needed to:

  1. Qualify for the 2024 Customers’ Choice report—minimum 50 recent reviews + 4.5★+ rating. 

  2. Land the badge before the next Magic Quadrant cut‑off (90 days out).

  3. Show a credible  “voice‑of‑customer” story to analysts and enterprise buyers—important because 94 % of B2B buyers consult review sites during software selection. 

At kickoff they had just 26 eligible Gartner reviews and no structured way to ask happy admins for feedback.

Strategy (Publicly Documented Tactics)

Move Public evidence Trustmonial analogue
Gated in‑product prompt surfaced after an admin blocked their 100th intrusion and scored NPS ≥ 9. Behaviour described in the vendor’s product docs & visible timing of review spikes. NPS‑gated Review Requests
“Review‑sourcing events”—30‑minute webinars where customers were walked through Gartner’s review form live. Gartner notes 80 vendor events produced 5,700+ reviews in Q4 2024.  Event Links generator
Slack leaderboard & gift‑free gamification to rally CS teams (shout‑outs, no incentives → policy‑safe). Technique featured in an AR‑insights blog on Peer Insights strategy.  Internal Leaderboard widget
AI reply assistant drafted responses so the comms lead could approve 30/day and keep reply rate at ≈ 100 %. Fast, on‑tone replies visible in Peer Insights threads. GPT Reply Composer
One‑click pass‑through to G2/Capterra for the same advocate cohort. Matching G2 review dates mirror Gartner surge. B2B Review‑Site connectors

Results (21‑Day Sprint)

KPI Before After campaign Δ
Published Gartner reviews 26 (est.) 524 ↑ 20× 
Overall rating 4.6★ (est.) 4.8★ +0.2★
“Willing‑to‑Recommend” n/a 99 % —
Customers’ Choice badge — Achieved (first try) —
G2 rating (cloud security) 4.4★ 4.6★ +0.2★ (g2.com)

Marketing splashed the badge across ads and demo pages; given that nearly every B2B buyer weighs peer reviews, the new social proof helped shorten sales cycles and strengthened the vendor’s Leader quadrant positioning.

Why It Matters for Trustmonial Users

  • B2B review sites are the new buyer inbox. Trustmonial’s Gartner/G2 connectors replicate the vendor’s cross‑posting workflow without breaching platform rules.

  • Sentiment‑first gating > bulk email blasts. Reaching a tiny slice of high‑NPS admins delivered 20× review growth and a 0.2‑star lift.

  • Speed sustains stars. An AI reply queue kept response latency near zero—exactly what Trustmonial’s GPT Composer automates.

  • Events still move needles. Review‑sourcing webinars drove thousands of peer reviews industry‑wide; Trustmonial’s event link tracking lets you run the same play.

Transferable Takeaways

  1. Work backward from the badge criteria. Know the review count & rating thresholds, then build prompts to hit them fast.

  2. Stage prompts at a value milestone. Blocking the 100th intrusion created an authentic “yes!” moment—and a flood of five‑star advocates.

  3. Create healthy peer pressure internally. A Slack leaderboard can beat cash rewards while staying compliant with Gartner/G2 rules.

  4. Reply to every word—publicly. Rapid, thoughtful responses turn one‑star vents into updated ratings and show prospects you listen.

 

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